Food plays a very vibrant role in man's life. It is a superlative
example of how men have guarded legacy.
From time immemorial, men have sought food as a means to satisfy
desire, not mere hunger. For hunger there is the ever available home cooked
meal. But for the soul, it is certainly gourmet. The sheer romance of the
options forms the beauty of the enigma called food. Fine dining has always
been "the" thing with men! Men have revelled and venerated good food,
and that is the single common thing throughout the evolution of
"man". Culinary expertise is a skill that pays
hefty dividends in recent times. Men and women, even children appear to have
taken to cooking as their sole passion, and why not! For the kind of financial
promise, who can deny the appropriateness of sticking with it.
Media serves up gourmet and culinary content with hungry men
devouring it across the globe. It is everywhere that you look to. It is
anointed as the sacred smear by media barons, who dare not fall short of
quality on this account. And what a fantastic remedy food has proven to be, for
all sorts of men.......ailing; wailing; defeated; drubbed; disgusted;
disdainful......to the happy; victorious; scheming and focussed, unto the
"hungry"! Men of all the said dispositions have worshipped good food.
But good food is a very personal definition per say and only a handful of business magnates have mastered the recipe for success. Most men ail
from a prominent lack of understanding or should I say overture that suggests
"food is the surest return on investment". Actually that is quite a
myth. Not many out of practically all men with available means who intend to
venture into food business have made it big. Reason is simple.....the
complexity of the delectable decadence. But those who hit the winning combination
have always been among the monies.
Come to think of it, being a man with a taste for gourmet, or let’s
say plain good food, what are your choices. If put to paper each one of us
craving men will run into at least double digits for options. Globalization has
led to the osmosis of cultures along with food. This gigantic phenomenon has
boosted food business, which has done a good turn to the overall economy.
People are no longer confined to the mere local delicacies. We want to try the
food from the near and not so far to the other end of the globe.
Food has been a constant motivation to men, as food delivers
experience second to none. The symphony of the taste connotations in a
masterfully crafted dish works magic on men. Good food has the ability to “buck
you up” every time you hit a low.
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